Minneapolis, Saint Paul, Twin Cities Writing & Editorial Services, offering web content, custom blogging, and social media services.

Wednesday, March 14, 2012

Leveraging Your Blog's Effectiveness with SEO


Every web site, including yours, relies heavily on search engine results to bring new potential customers to the site. With the heavy competition out there for search engine results, you need all the help you can get. Search Engine Optimization on the site itself is a good start, but having a blog hosted on a blog-specific service like blogger.com can add new dimensions to your search engine success.

Did you know that Blogger.com is owned by Google? That simple fact means that Google works hard to get its hosted blogs listed high on its search results. You can use this synergy to help your own web site get better search engine exposure.

It's not hard to do, but does require some knowledge of how search engines catalog blogs in their databases. It also requires careful planning to match your business to search terms your potential customers are likely to use.

The easiest way to do this, and the most effective, is to hire a professional to build and maintain a blog for your business. I can help you build an effective blog for your business and keep it updated on a regular basis. The cost for this is surprisingly low, and the benefits are huge. Read the other articles in this blog to learn more ways a blog can help build your business.

Creative use of SEO within your blog, from the blog's basic design to its content, is the key to leading potential clients and customers to your main website. Once visitors are on your website, it can do its job of generating leads and customer visits to your location.

Email Me to discuss how a blog can enhance your marketing strategy. There's no charge for an initial consultation. Visit the links on this blog, too, to see samples of my content creation capabilities.